KFC U.S. Introduces Fried Chicken-Scented Sunscreen

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Extra Crispy Colonel (PRNewsFoto/KFC) Extra Crispy Colonel (PRNewsFoto/KFC)

LOUISVILLE, Ky., Aug. 22, 2016 /PRNewswire/ -- Because the only skin that should be extra crispy this summer is on your fried chicken, Kentucky Fried Chicken® has produced an exclusive, limited run of Extra Crispy™ fried chicken-scented sunscreen.

For those who want to make the most of the final days of summer at the pool or beach, 3,000 bottles of SPF 30 Extra Crispy Sunscreen will be available online Monday, August 22 and while supplies last. To get your free bottle, visit www.ExtraCrispySunscreen.com and complete the request form. It is available only to U.S. residents, and is limited to one per household.

Fans will also find a special message from the Extra Crispy Colonel, played by the world famous actor George Hamilton, on the website.

"Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which is why you can smell our Kentucky Fried Chicken outside of our restaurants," said Kevin Hochman, chief marketing officer for KFC U.S. "Our Extra Crispy Sunscreen is a fun way to leverage that delicious aroma and let our fans live the Extra Crispy lifestyle for themselves."

The Campaign

Building on its successful formula of celebrities as Colonel Sanders, KFC introduced Hamilton as the Extra Crispy Colonel in its marketing campaign in June. He was the first product specific Colonel.

More than 50 percent of Americans don't know that KFC has two fried chicken recipes – Original Recipe® and Extra Crispy. Extra Crispy Chicken and Tenders are super crunchy, juicy and cooked to a golden brown. They are double breaded and open fried to give them a signature crunch while staying very juicy and tender. As with Original Recipe, Extra Crispy Chicken is hand-breaded and prepared fresh by cooks in KFC restaurants all day, every day.

"While I'd love to tell you our customers have been asking for this, they haven't," Hochman added. "In fact, I'm pretty confident nobody ever asked for this. It's just some crazy idea we dreamed up."

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are nearly 20,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).

Kent Whitaker

Kent Whitaker, also known as "The Deck Chef," is a culinary writer and cookbook author. He's also penned Young Reader and History titles. The former winner of the Emeril Live Food Network Barbecue Contest also covers football, motorsports, and bass fishing. Kent currently lives in East Tennessee with his wife, son, and a couple of dogs that love when he fires up the smoker or grill.

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